Alzheimer's Society and Public Health England launch Dementia Friends TV campaign

Gina from our Dementia Friends TV campaign.

Published 7 May 2014

Alzheimer's Society, working with Public Health England, has launched a major new advertising campaign.

The campaign aims to raise awareness and understanding of dementia and encourage individuals and businesses to sign up to Dementia Friends.

Head to and you can become a Dementia Friend through an online route or by signing up for a Dementia Friends session in your community. Over 100,000 people have already become Dementia Friends through attending a 40 minute session. Now, with added online routes to becoming a Dementia Friend and this advertising campaign, we're on course to recruit more than one million Dementia Friends across England by March 2015. This runs alongside our Dementia Friends programmes in Wales and Northern Ireland.

Dementia Friends increases public awareness and understanding and encourages people to take action to support people with dementia and those who look after them. It’s a really important part of our work to help people with dementia live well in their local community.

Watch the new television advert below

Please support the campaign by watching the film online and sharing it with your friends and colleagues or by going to an information session. If you are not already a Dementia Friend, now is a great time to sign up!

Hear from Gina and some of the celebrities featured in the ad in our behind the scenes film.

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