Donna Air puts finishing touches to Big Ben cupcake tower to mark Cupcake Day

Today (Thursday 16 June), Donna Air puts the finishing touches to a six foot Big Ben made from 240 cupcakes to celebrate Alzheimer’s Society’s Cupcake Day in association with woman&home.

The first ever UK Cupcake Day is launched as numbers of people with dementia are set to rise to over one million by 2021. Everyone is encouraged to bake, sell or buy cupcakes at events up and down the country to help raise money to defeat dementia. Every cupcake sold will help Alzheimer’s Society find a cure, fund vital services and campaign for the rights of people with dementia.

Donna Air, model, actress and Alzheimer’s Society supporter said:

'Until recently, my amazing Grandpa Joe was one of the 850,000 people living with dementia in the UK. I'm proud to support Alzheimer's Society's Cupcake Day because I want to do all I can to raise money and help defeat dementia for my Grandpa and everyone affected by this condition.

'I hope everyone notices this magnificent Big Ben cupcake creation and is inspired to join in the fun for Cupcake Day! My Grandpa loved crossword puzzles, so, in memory of him, I’d decorate mine with mini word puzzles!'

Donna Air is the latest celebrity to join Alzheimer’s Society’s cupcake crusade, also supported by BBC’s Great British Bake Off judge Paul Hollywood, actress Ruth Jones, comedian Jo Brand and chef Lorraine Pascale.

Jeremy Hughes, Chief Executive Officer, Alzheimer’s Society says:

'It is hard to find someone whose life hasn’t been touched by dementia in some way. That’s why Alzheimer’s Society is working so hard to find a cure, fund services and campaign for the rights of people with dementia. Whether you bake, sell or simply buy as many cupcakes as you can, join the cupcake crusade to raise money and help us defeat dementia. Every cupcake counts.”

woman&home are also supporting Alzheimer’s Society’s Cupcake Day.

Sue James, Editorial Director for woman&home, said:

'We’re thrilled to be supporting Alzheimer’s Society’s Cupcake Day. There’s nothing like a gorgeous cupcake for a moment of pure indulgence and even better when you know it’s going to help a very important cause. Join the cupcake crusade to raise money and help us defeat dementia.'

From organising a sale at a school to hosting a get-together at the weekend, it’s easy to get involved in celebrating Cupcake Day and raising funds to help defeat dementia. £60 would pay for a dementia research-focused blood test, £20 would pay for someone to attend an Alzheimer’s Society Dementia Café for a month.

Christina Macdonald, Author and Online Editor of the Alzheimer’s Show, has cared for her mother Hazel, who has had vascular dementia since 2007.

Speaking on Cupcake Day, Christina says:

'Caring for a person with dementia is extremely difficult. You feel lost and out of your depth. You’re struggling to cope with caring for the person, while mourning the loss of who they used to be and worrying about the future. I’m supporting Cupcake Day because every cupcake sold will help Alzheimer’s Society care for people today and find a cure for tomorrow.”

Sign up at for a free Cupcake Kit and discover how to bring your own unique style to the table. Alzheimer’s Society is encouraging all bakers to share pictures of creations using #CupcakeDay on Twitter and Instagram.