London Marathon
Run

Virgin Money London Marathon

Event Type Running
Date 3 October 2021
Location London
Registration Fee £100
Fundraising Target £2000
Level Tough

The Virgin Money London Marathon is the largest annual fundraising event on the planet - runners have raised over £1 billion for good causes since the race began in 1981.

Take on the world's greatest marathon to help beat dementia, the UK's biggest killer.

Our charity place applications for the 2021 Virgin Money London Marathon are now open for a limited time. We also have charity places available in the Virtual Virgin Money London Marathon this year. Complete the 26.2 miles wherever you are on 3 October 2021 and help us beat dementia. Click here for more information.

As well as helping to change the lives of people affected by dementia, there are some great benefits to joining our team for the London Marathon. Unite with us and we will support you through every step of your journey.

Whether you apply for a charity place or already have your own place, by joining our team you will receive:

  • a support pack with fundraising help and materials
  • a free running top to wear on race day
  • personalised support from our expert training coaches
  • the biggest cheers on race day and warmest welcome at our post-race celebrations where you'll receive a massage and well deserved refreshments
  • access to a Facebook group where you can chat to other runners
  • support from our dedicated events team to help you smash your fundraising target

Charity entries

Our charity place applications for the 2021 Virgin Money London Marathon are now closed. But, you can still show us what you're made of by taking on the Virtual Virgin Money London Marathon this year. Complete the 26.2 miles wherever you are on 3 October 2021 and help us beat dementia. Click here for more information.

Own place entries

If you were one of the lucky ones and successfully received a ballot place in the 2021 Virgin Money London Marathon we would love to have you on our team! Complete this short form to let us know and we'll be there to support you every step of your marathon journey. 

If you deferred your own place from the 2020 London Marathon, please let us know which year you have deferred to by completing the form here.

Contact us

If you have any other questions about this event please get in touch with our team on 0330 333 0804 or [email protected]

We know that fundraising can be just as challenging as the event, but we’ll be here to support you every step of the way. 

When you sign up to run for us, you will receive a support pack with tips and advice to help you with your fundraising, allowing you to make a difference to people living with dementia. 

How your money helps

Every penny you raise for Alzheimer’s Society helps provide vital support for people affected by dementia.

Find out how your fundraising helps 

JustGiving

Kick-start your fundraising by setting up a JustGiving page. You can easily share your page with your friends, family and colleagues on social media and email. 

With JustGiving your fundraising money is  automatically sent to us, Gift Aid collected, and your sponsors thanked.

Paying in your fundraising money

You can easily pay in your money online, by phone or cheque.

Make a payment

Promote your fundraising

We have tips and advice on how to spread the word about your fundraising. Inspire your friends, colleagues and local community to support you.

Get advice on promoting your event

Fundraising resources

We have load of useful downloads and information over on our London Marathon Fundraising Hub.

Go to the Fundraising Hub

We were delighted to be the official Charity of the Year for the 2019 Virgin Money London Marathon, leading the charge towards a cure for the biggest health threat facing society. 

Our Dementia Revolution campaign was for one year only, and in 2020 you can run for Alzheimer's Society to continue raising awareness and much needed funds for the cause. 

When will I hear about my ballot results?

The public ballot results were announced on 8 February 2021.

What are you looking for in a charity place application?

Our charity place applications for the 2021 Virgin Money London Marathon are now closed. But, you can still show us what you're made of by taking on the Virtual Virgin Money London Marathon this year. Complete the 26.2 miles wherever you are on 3 October 2021 and help us beat dementia. Click here for more information.

When do I have to raise the minimum sponsorship for a charity place by?

We would expect you to hit your minimum pledge target 8 weeks after marathon day. Our Running Team will be there to support you every step of the way with fundraising advise and materials.  If you think might struggle, please contact us so we can support you with your fundraising or give you extra time if necessary.

Can I change my charity place application?

If you'd like to make any updates to your charity place application, please email [email protected]

What happens if I don't raise the minimum sponsorship for a charity place?

It's incredibly important that each charity place runner meets the minimum sponsorship pledge, to help us fund vital research and services for people affected by dementia. There is no legal obligation to make up the shortfall, but if you don't meet your target it is likely to impact on your future chances of gaining an event place with our charity. Please do contact us if you require fundraising advice. In some circumstances it will be possible to have some extra time to meet the fundraising requirement.

When will I know if I have a charity place?

All charity place applicants will be notified by the end of March 2021. 

When do I have to raise the minimum sponsorship for a charity place by?

We would expect you to hit your minimum pledge target 8 weeks after marathon day. Our Running Team will be there to support you every step of the way with fundraising advise and materials.  If you think might struggle, please contact us so we can support you with your fundraising or give you extra time if necessary.

What happens if I don't raise the minimum sponsorship for a charity place?

It's incredibly important that each charity place runner meets the minimum sponsorship pledge, to help us fund vital research and services for people affected by dementia. There is no legal obligation to make up the shortfall, but if you don't meet your target it is likely to impact on your future chances of gaining an event place with our charity. Please do contact us if you require fundraising advice. In some circumstances it will be possible to have some extra time to meet the fundraising requirement.

 

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