Alzheimer’s Society predicts rise in high rates of loneliness due to coronavirus pandemic as it asks for support for Emergency Appeal

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The response comes after Matt Hancock's announcement that more testing will be provided in care homes.

Founder and Chairman of Hallmark Care Homes, Avnish Goyal and his wife Anita, are backing Alzheimer’s Society’s Emergency Appeal, following their appointment as Ambassadors with the charity.

Chairman of creative talent management agency M&C Saatchi Merlin, Richard Thompson, is backing Alzheimer’s Society’s Emergency Appeal, following his appointment as an Ambassador with the charity.

While the funding is a positive step forward, Kate Lee, CEO at Alzheimer's Society, says this is 'a drop in the ocean' for what's needed.

Alzheimer’s Society has launched an Emergency Appeal to ask the public to help fund vital support for  people affected by  dementia in the UK, who may be isolated, alone and  without basic support to help them eat, wash and take medication during the coronavirus crisis. 

Chief Operating Officer at Alzheimer's Society, Kathryn Smith, comments on the recent media interest around day care centre closures for people affected by dementia.

'We remain committed to ensuring our incredibly hard-working and dedicated employees and volunteers can focus on our vital work to improve the lives of people affected by dementia.'

Please note: this statement has been updated as of 28 February 2020

Oscar-nominated actress and Alzheimer’s Society supporter, Lesley Manville, is supporting a new animation highlighting the impact of the UK’s broken and unfair social care system.