Bupa launch toolkit to help loved ones understand dementia

Today (11 October 2012) Bupa launch a Talking Toolkit to help people communicate with friends and loved ones who are living with dementia. Research commissioned by Bupa and carried out by ICM shows that nearly a third (32%) of people in Britain are apprehensive about talking to people with dementia.

Alzheimer's Society comment:

'People with dementia need to be supported to live well rather than worry that their friends and relatives will change the way they behave towards them. Increasing understanding of the condition is crucial if we are to cut down stigma and reduce people's anxiety about dementia.

One in three people over 65 will develop dementia, but a diagnosis does not mean that someone should be treated any differently. We are pleased support Bupa on this campaign to help break down the barriers that stand in the way of people with living a full life with the condition.'

George McNamara

Head of Policy and Public Affairs

Alzheimer's Society

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Notes to editors

• One in three people over 65 will die with dementia
• Alzheimer's Society research shows that 800,000 people in the UK have a form of dementia, more than half have Alzheimer's disease.
• In less than ten years a million people will be living with dementia. This will soar to 1.7 million people by 2051
• Alzheimer's Society champions the rights of people living with dementia and the millions of people who care for them
• Alzheimer's Society works in England, Wales and Northern Ireland
• Alzheimer's Society supports people to live well with dementia today and funds research to find a cure for tomorrow. We rely on voluntary donations to continue our vital work. You can donate now by calling 0845 306 0898 or visiting alzheimers.org.uk
  
• Alzheimer's Society provides a National Dementia Helpline, the number is 0845 300 0336 or visit alzheimers.org.uk