Alzheimer's Society chosen for The Times Christmas Charity Appeal

It is hoped the appeal, which launches on 1 December, will raise hundreds of thousands of pounds to fund the charity's work. From local support and information services to the National Dementia Helpline and pioneering research programmes, the money will help people to live well with dementia today and fund research to find a cure for tomorrow.

Jeremy Hughes, Chief Executive at Alzheimer's Society said:

'We are delighted that The Times has chosen to support people with dementia and their carers. Dementia is not a natural part of ageing - it is caused by diseases of the brain and can affect anyone. This appeal has the potential to transform thousands of lives and raise much needed awareness.'

'Alzheimer's Society champions the rights of people with dementia, and their carers, and we provide front-line support when they need it most. In ten years a million people in the UK will be living with dementia, and with dementia care expected to cost the UK £27billion each year, the need for funding is vital.'

James Harding, Editor of The Times said:

'The Alzheimer's Society is at the forefront of helping people with dementia and their families cope with this often terrible condition. One in three of us over the age of 65 will develop dementia in one form or another. But I hope the Charity Appeal will show that with early diagnosis, medical advances and the right help, those affected can live a fruitful life.'

-Ends-

Notes to editors:

About Alzheimer's Society:

• Alzheimer's Society provides a National Dementia Helpline, the number is 0845 300 0336 or visit alzheimers.org.uk
• Alzheimer's Society champions the rights of people living with dementia and those who care for them. Alzheimer's Society works in England, Wales and Northern Ireland 
• Some of the money raised will be given to Alzheimer's Society's sister charity Alzheimer Scotland to benefit people with dementia in Scotland 
• One in three people over 65 will die with dementia 
• Alzheimer's Society research shows that 750,000 people in the UK have a form of dementia, more than half have Alzheimer's disease. In just ten years a million people will be living with dementia. This will soar to 1.7 million people by 2051 
• Alzheimer's Society champions the rights of people living with dementia and the millions of people who care for them 
• Alzheimer's Society supports people to live well with dementia today and funds research to find a cure for tomorrow. We rely on voluntary donations to continue our vital work. You can donate now by calling 0845 306 0898 or visiting alzheimers.org.uk

About The Times:

• The Times is one of the world's most trusted quality newspapers, with a circulation of 449,809 (ABC April 2011), 1.5 million readers and more under-45 readers than any other title in the UK quality segment (NRS July -Dec 2010). Readers of The Times are renowned for their generosity - and one that is not limited by borders or personal politics. That is why, every Christmas, the paper launches a charity appeal. Readers have shown a distinct preference for practical and innovative charities which find often simple solutions for tough humanitarian challenges.
• Public Relations Manager: Laura Westcott, Tel: 020 7782 5971/07709 788865, Email: laura.westcott@thetimes.co.uk