Alzheimer’s Society tackles stigma through iPhone

Brain Map Application provides a unique and user-friendly way of showing how the brain works.  Users can rotate and zoom in on different regions of the brain and find out what they do. They can also visit the Alzheimer's Society website via a link from the application and find out about different types of dementia and the support services that Alzheimer's Society provides.

Said Dajani, New Media Manager at Alzheimer's Society, said:

'With the use of this exciting tool, we will target a new audience and increase awareness of some of the issues surrounding dementia.  Research shows that people often fear dementia leading them to avoid people with the condition, making them feel isolated.  We hope to break down that stigma and make more people aware that dementia is not just a symptom of growing older; it is a disease of the brain and can affect anyone.'

A text-to-donate option allows users to support people living with dementia today, as well as funding the research to find a cure for tomorrow.  To download the free app, go to the App store on your iPhone or click on the following link: alzheimers.org.uk/brainmapapp

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For further information please contact:
Press Office:  0207 423 3595   Email: press@alzheimers.org.uk

Notes to editors:

• One in three people over 65 will die with dementia.
• Alzheimer's Society research shows that 750,000 people in the UK have a form of dementia, more than half have Alzheimer's disease. In just 15 years a million people will be living with dementia. This will soar to 1.7 million people by 2051.
• Alzheimer's Society champions the rights of people living with dementia and the millions of people who care for them. 
• Alzheimer's Society works in England, Wales and Northern Ireland
• Alzheimer's Society supports people to live well with dementia today and funds research to find a cure for tomorrow. We rely on voluntary donations to continue our vital work. You can donate now by calling 0845 306 0898 or visiting alzheimers.org.uk 
• Alzheimer's Society provides a National Dementia Helpline, the number is 0845 300 0336 or visit alzheimers.org.uk