Londoners take a forward step for Memory Walk

The London event is part of Memory Walk, which is Alzheimer's Society's biggest fundraising event held every September in hundreds of locations across the country and sponsored by healthcare provider Simplyhealth.

Alzheimer's Society Ambassador, Tania Bryer made an opening speech at the walk where she thanked people for supporting Memory Walk and helping Alzheimer's Society continue to make a difference to people living with dementia.

Broadcaster and charity campaigner Tania said,

'It is such a great honour to have been asked to open the London Memory Walk and be surrounded by individuals who are committed to stepping up the fight against dementia.'

Jonathan Andrews, Head of Partnership commented,

'I'm absolutely delighted to see such a high level of support from the public at the London Memory Walk. Today is a clear indication of just how committed people are in helping us fight against dementia.'

This particular walk has a history of attracting a strong public response and memory walk team are confident that a substantial amount of funds have been raised today to help make a difference to the lives of Londoners living with dementia.

-Ends-

Notes to editors:

• Memory Walk is the Alzheimer's Society's flagship fundraising event raising a total of £1,700 000 for people living with dementia since 2002.  The charity is hoping to raise £750,000 in Memory Walk 2010 and attract more than 20,000 walkers
• One in three people over 65 will die with dementia
• 750,000 people in the UK are currently living with dementia and this figure is likely to increase to 1 million by 2025
• Alzheimer's Society is the UK's leading support and research charity for people with dementia and their carers
• Help the Alzheimer's Society raise money to care for people with dementia by visiting alzheimers.org.uk  or calling 0845 306 0898 to donate today
• Alzheimer's Society provides a National Dementia Helpline, the number is 0845 300 0336 or visit alzheimers.org.uk
  
• Healthy Ageing Café is located at Lingham Court, 10 Lingham Road, SW9 9HF.

Simplyhealth

• Previously known as HSA, BCWA, LHF, HealthSure and Totally Active, our family of health companies have joined together over the last 8 years to form Simplyhealth
• At Simplyhealth, we have been providing healthcare solutions for over 137 years, dedicated to serving our customers through a variety of Health Cash Plans, Dental Plans, Private Medical Insurance, Healthcare Trusts and Mobility and Living aids
• Simplyhealth is a trading name of Simplyhealth Access, which is authorised and regulated by the Financial Services Authority
• We at Simplyhealth are committed in our constitution to our responsibility of making a positive impact on our communities. Each year, we help health related charities and causes to the tune of at least £1million
• For further information, please contact:
• www.simplyhealth.co.uk/media-centre
  
• Abby Bowman, Senior Brand and PR Manager 
• Caroline Lakeman, Public Relations Executive 01264 342570
• Rebecca Jeremy, Public Relations Assistant 01264 342400
• Or pr@hsa.co.uk