Presenter makes sign up request to Londoners

Memory Walk is Alzheimer's Society's flagship event and each September it's held in numerous locations across the country. The London Memory Walk, sponsored by healthcare provider Simplyhealth, will take place on Sunday 26 September at the Geraldine Mary Harmsworth Park, Lambeth, and participants can choose to complete distances of 2.5, 6 or 10 miles.

Richard who will be opening the event says,

'I know what it's like to care for a loved one with dementia. Memory Walk offers people the great opportunity to make a difference to the lives of carers and people across the capital living with dementia.'

This year, the Memory Walk Team is hoping to recruit at least 500 walkers and generate even more than the £34,000 raised at last year's event.  There is also a wealth of entertainment on offer those not taking part in the walk including flamenco dancers, folk singers, various stalls and fun activities.

Maggie Owolade, London Area Manager says,

'It's not too late for Londoners to play a vital role in Memory Walk and help Alzheimer's Society in the fight against dementia.'

If you would like to help raise vital funds for dementia services in London, visit memorywalk.org.uk/london or contact Meg Edwards, Community Fundraiser on 020 7264 5996.

ends

Notes to editors:

• One in three people over 65 will die with dementia
• 750,000 people in the UK are currently living with dementia and this figure is likely to increase to 1 million by 2025.
•   Alzheimer's Society is the UK's leading support and research charity for people with dementia and their carers. 
•  Help the Alzheimer's Society raise money to care for people with dementia by visiting alzheimers.org.uk or calling 0845 306 0898 to donate today.
•  Alzheimer's Society provides a National Dementia Helpline, the number is 0845 300 0336 or visit alzheimers.org.uk
•  Healthy Ageing Café is located in Stockwell.

Simplyhealth

• Simplyhealth are the sponsors of Memory Walk 2010
• Previously known as HSA, BCWA, LHF, HealthSure and Totally Active, our family of health companies have joined together over the last 8 years to form Simplyhealth
• Simplyhealth have been providing healthcare solutions for nearly 140 years, dedicated to serving our customers through a variety of cash plans, dental plans, private medical insurance, healthcare trusts and mobility and living aids
• Simplyhealth is a trading name of Simplyhealth Access, which is authorised and regulated by the Financial Services Authority
• As of December 2009, Simplyhealth had 1.3 million customers providing cover for some 2.3 million people
• Simplyhealth is committed to making a positive impact on its communities. Each year, we help health related charities and causes to the tune of at least £1million

For further information please contact:
Caroline Lakeman, Public Relations Manager 0844 579 2274/07795 294447
Lynsey Thorp, Public Relations Executive 0844 579 2266