Jo Brand and Ruth Langsford run the Hydro Active Challenge for charity

Jo will join ITV's This Morning presenter, Ruth Langsford, and over 200 women running across the country to provide vital support to people affected by dementia.

Jo is going the extra mile by giving everyone who signs up to any Alzheimer's Society running event by 30 September 2007 the chance to win 2 tickets to see her at the opening night of Jasper Carrott's Rocks with Laughter Show and Hydro Active medals by signed by herself and Olympic athlete Paula Radcliffe.

Jo Brand, an ambassador for the Alzheimer's Society, says,

'People laugh when I say I'm running 5K alongside the likes of Paula Radcliffe, I don't know why it amuses them!

But seriously, dementia is no joke. In a former life I was a psychiatric nurse and saw first hand the devastating impact it can have. It robs people of their lives. This is why I've signed up to the Hydro Active Women's Challenge three years in a row to raise money for the Alzheimer's Society.'

TV presenter Ruth Langsford says,

'I'd love to be running, but I'm doing the run with my mum, so we'll be walking instead! My father Dennis has Alzheimer's. Mum and I want to do something positive to help him and other families who are coping with caring for someone with dementia. It's a cruel disease that affects everyone in a family, but together and through the Alzheimer's Society we can make a difference to the quality of care and the range of services available for people with dementia and their carers.'

To arrange an interview with Jo or Ruth on the day please contact Sarah Fenlon in the Alzheimer's Society press office.

Notes for editors

• Competition details - To enter you must register to take part in a running event in aid of the Alzheimer's Society by 30 September 2007. Prizes include signed Hydro Active medals by Paula Radcliffe and Jo Brand, and 2 tickets to the opening night of Jasper Carrot's Christmas Rock with Laughter Show. The show will take place at the NEC, Birmingham on Thursday 13 December 2007. Guests include Jo Brand, Chris De Burgh, Dame Edna Everage, Jamelia, The Manfreds and Shakin' Stevens.
• 1 in 3 older people will end their life with dementia.
• 700,000 people in the UK have a form of dementia, more than half have Alzheimer's disease. In less than 20 years nearly a million people will be living with dementia. This will soar to 1.7 million people by 2051. 1 in 5 people over 80 have dementia.
• The Alzheimer's Society champions the rights of people living with dementia and those who care for them. The Alzheimer's Society works in England, Wales and Northern Ireland.
• As a charity, the Alzheimer's Society depends on the generosity of the public to help it care, research and campaign for people with dementia. You can donate now by calling 0845 306 0898 or visiting http://www.alzheimers.org.uk/.
• The Alzheimer's Society Dementia Helpline number is 0845 300 0336 or visit http://www.alzheimers.org.uk/.