Tony Robinson says, 'Try the Triathlon for Alzheimer's'

As a one-off, the Alzheimer's Society are offering a limited number of their guaranteed places at a hugely discounted rate.

The London Triathlon takes place on Saturday 2 and Sunday 3 August at the Royal Albert Dock. Participants compete at the Olympic distance (1,500m swim, 40km cycle, 10km race) or the shorter sprint distance (750m swim, 20km cycle, 5km race). You can also enter as a team of three.

Interested members of the public are invited to apply for one of the charity's guaranteed places, which are on offer for a registration fee of £45, and are asked to raise £375 in sponsorship (instead of the advertised £500).

Tony says, 'Don't miss out on this amazing opportunity to enjoy an exhilarating sporting experience, and raise vital funds for a worthwhile cause'.

The Alzheimer's Society provides support to carers, information services and quality home and day care. We also campaign and raise awareness, fund research into cause, cure and care, plus we run both a community-based network of over 250 UK branches and support groups and a national telephone helpline. We are entirely dependent on voluntary donations.

Notes for editors

• The Alzheimer's Society is the UK's leading care and research charity for people with dementia and their carers.
• Over 700,000 people in the UK have dementia. More than half have Alzheimer's disease.
• Dementia affects one in 20 people over the age of 65 and one in five over the age of 80.
• There are 18,500 people in the UK under the age of 65 with dementia.
• For information and advice on Alzheimer's disease or other forms of dementia call the Alzheimer's Society national helpline on 0845 300 0336.
• Our website address is: http://www.alzheimers.org.uk/