Wallace and Gromit makers join fight against obesity
Published 2 January 2009
Alzheimer's Society welcomes the new advert by Aardman Animations at the centre of a £75m government marketing campaign to raise awareness of the link between obesity and life-shortening disease.
Neil Hunt, Chief Executive of Alzheimer's Society, comments,
Notes to editors:
'It is great news that the makers of Wallace and Gromit are joining the fight against Obesity. Obesity doubles risk of dementia and even modest increases in weight can increase risk of dementia by up to 30%.ENDS
If we do nothing now, one million people will develop dementia in the next 10 years. We hope this advert and the Change4Life campaign will help reduce the rising numbers of people living with this devestating condition in future. With the right investment, dementia can be defeated.'
Notes to editors:
Alzheimer's Society
- Alzheimer's Society is the leading care and research charity for people with all forms dementia and their carers. It provides information and education, support for carers, and quality day and home care. It funds medical and scientific research and campaigns for improved health and social services and greater public understanding of dementia.
- Alzheimer's Society provides a national help line on 0845 3000 336 and website www.alzheimers.org.uk. Please include this information in any publication that uses these comments.
