Celebrities share memorable moments in a bid to make online history

The million memories website will be launched on World Alzheimer's Day (Thursday 21 September 2006) to celebrate the power of memory, how it binds friends and family, whilst raising vital money for thousands of people affected by memory loss.

Each celebrity has donated a private photograph that captures a special moment in their lives and written about why they wish to treasure it for generations to come.

The memories range from the hilarious to the extremely moving - the comic episode of inadvertently crashing a car into a garden in front of an impromptu audience (Jo Brand); unforgettable Christmases with family (Lynda Bellingham); setting up in his first family home with a new baby (Richard Briers); the love of man's best friend' - his dog, Bailey (Graham Norton).

Neil Hunt, chief executive of the Alzheimer's Society, says,

'Memories are a gift we too often take for granted. The Million Memories campaign is a simple way to make your memories matter: by donating your favourite memory online, and sharing it with your friends and family, you will be helping people with dementia.'

Visit http://www.millionmemories.org.uk/

For more information, contact the Alzheimer's Society press office.

Notes for editors

• PhotoBox and Woman's Weekly are sponsors of http://www.millionmemories.co.uk/
• The Alzheimer's Society is the UK's leading care and research charity for people with dementia and their carers.
• Over 750,000 people in the UK have dementia. More than half have Alzheimer's disease.
• Dementia affects one in 20 people over the age of 65 and one in five over the age of 80.
• There are 18,500 people in the UK under the age of 65 with dementia.
• For information and advice on Alzheimer's disease or other forms of dementia call the Alzheimer's Society national helpline on 0845 300 0336.