The Homebase Garden in association with Alzheimer’s Society wins Gold at 2013 RHS Chelsea Flower Show
Published 23 May 2013
Judges at the centenary Chelsea Flower Show have awarded The Homebase Garden – 'Sowing the seeds of Change', in association with Alzheimer's Society, a prestigious Gold medal.
Designed by Adam Frost, it is a modern family garden, providing an environment where families can enjoy not only a connection with nature and food for both themselves and wildlife, but also an outdoor space where they can spend time with family and friends.
The garden attracted crowds of visitors on Monday having been officially opened by actress, broadcaster and ambassador for Alzheimer's Society, Lynda Bellingham. Ruth Langsford and Arlene Phillips joined Lynda on the garden to share a tea party in the morning.
The garden has been created in association with Alzheimer's Society, Homebase's official charity partner.
Jeremy Hughes, Chief Executive of Alzheimer’s Society commented:
'We are very proud of our association with Homebase at the centenary of the RHS Chelsea Flower Show. Gardens have a great value for people with dementia. They are spaces to breath in fresh air, smell flowers and enjoy socialising with family and friends. Gardens can really help reduce the feelings of isolation that so many people with dementia experience.'
As part of Homebase's activity to raise valuable funds for the charity, at the end of the show plants from the garden will be sold and proceeds will be donated to the Alzheimer's Society.
Together Alzheimer's Society, Alzheimer Scotland and The Alzheimer's Society of Ireland are Home Retail Group's charity partner 2013 - 2015. Home Retail Group comprises Argos, Homebase and Habitat. The money raised by Argos and Homebase colleagues and customers will fund services such as; Singing for the Brain® groups, Dementia Cafes and Dementia Support services around the UK and Ireland.
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Homebase is a leading home enhancement retailer selling around 38,000 products for the home and garden. It has 336 large, out-of-town stores throughout the UK and Republic of Ireland serving around 60 million customers a year, and a growing internet offering at www.homebase.co.uk In the financial year to February 2013, Homebase sales were £1.4 billion and it employed some 18,000 people across the business.
Homebase is part of Home Retail Group, the UK's leading home and general merchandise retailer.
About Adam Frost
Adam Frost is a garden designer who started his career in the mid 80s with an apprenticeship at the North Devon Parks Department. In 1991 he joined gardening great Geoff Hamilton at Barnsdale Gardens before setting up his own garden design and landscape business in 1996, working with a number of high profile names such as Sir Terence Conran, David Stevens and Dan Pearson along the way.
The centenary of the RHS Chelsea Flower Show is the sixth time that Adam has designed show gardens at the prestigious event.
Home Retail Group Charity Partnership with The Alzheimer's Society
Together Alzheimer's Society, Alzheimer Scotland and The Alzheimer's Society of Ireland are Home Retail Group's charity partner 2013 - 2015. Home Retail Group comprises Argos, Homebase and Habitat.
This year, over 100,000 people in the UK and the Republic of Ireland will develop dementia. Together Home Retail Group, Alzheimer's Society, Alzheimer Scotland and The Alzheimer's Society of Ireland will raise millions to support them to stay in their own home and be part of community life for as long as possible.
The money raised by Argos and Homebase colleagues and customers will fund Singing for the Brain® therapy groups, Dementia Cafes and Dementia Support services around the UK and Ireland.You can support our work by calling 0845 678 7678 or visiting alzheimers.org.uk/noplacelikehome
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