Jamie Darling is right on cue at the launch of Bupa Great Yorkshire Run

Television presenter Jamie, best known for his work on BBC's Animal Hospital with Rolf Harris, called on runners to sign up to the 10k run on 9 October to reduce their risk of dementia while raising funds for Alzheimer's Society, Bupa's nominated charity for the Bupa Great Run Series for a third consecutive year.

Jamie said,

'Regular exercise has been shown to reduce your risk of dementia by up to 20%.  Signing up to a Bupa Great Run is a good way to maintain your motivation and raising funds to help support people with dementia and their carers is a great incentive to get your trainers out.'

Sports commentator, Rob Walker, was taking a break as 'man on the mic' at the World Snooker Championships at Sheffield's Crucible Theatre, while Nicola Wheeler was representing the charity Leukemia Research.  Middle distance runner and record holder, John Mayock, is the main organiser of the Bupa Great Yorkshire Run, expected to attract 10,000 runners this year.

Dr Graham Stokes, director of dementia care, Bupa Care Services, said,

'We're very pleased to be supporting Alzheimer's Society and Alzheimer Scotland for a third year. As the UK's leading provider of dementia care, we're committed to helping people with the disease to live well. We understand how important it is to work with Alzheimer's Society to support people with dementia today and find a cure for tomorrow. Signing up to support the Alzheimer's charities in a Bupa Great Run means you can get fit, help reduce your risk of dementia and raise money for a very worthwhile cause.'

Find out more about signing up for the Bupa Great Yorkshire Run and raise funds to defeat dementia