Jamie Darling leading the charge for team Alzheimer’s Society at launch of Bupa Great Yorkshire Run

Jamie will lead a stellar Yorkshire-born team including ITN newsreader Nina Hossain, Ashes to Ashes and Marchlands star, Dean Andrews, and half of children's comic duo Dick and Dom, Richard McCourt in Sheffield.

Jamie, most familiar as presenter of BBC's Animal Hospital and taking part in all the Bupa Great Runs this year.  He says,

'I studied sports science at university so I'm aware of the health benefits of physical activity.  As a supporter of Alzheimer's Society, it's good to know that regular exercise also reduces your risk of dementia.  Signing up to the Bupa Great Yorkshire Run is a great way to keep you motivated and help to support people with dementia and their carers.'

This is the third consecutive year that Bupa have chosen Alzheimer's Society as their nominated charity for the Bupa Great Run Series.  Alzheimer's Society supporter Jamie added,

'Since the beginning of our partnership, our runners and supporters have helped us raise over £2 million.  We want to make that £3 million by the end of this year.  Every penny raised will go towards funding the National Dementia Helpline and local support services.'

Dr Graham Stokes, director of dementia care, Bupa Care Services, said,

'We're very pleased to be supporting Alzheimer's Society and Alzheimer Scotland for a third year. As the UK's leading provider of dementia care, we're committed to helping people with the disease to live well. We understand how important it is to work with Alzheimer's Society to support people with dementia today and find a cure for tomorrow. Signing up to support the Alzheimer's charities in a Bupa Great Run means you can get fit, help reduce your risk of dementia and raise money for a very worthwhile cause.'