Celebrity trainer Matt Roberts leads BBC stars in Bupa London 10,000 run

Fitness guru Matt, responsible for creating some of the most famous celebrity physiques including Tom Ford, Naomi Campbell, John Galliano, Trudi Styler and Amanda Holden, will put the BBC favourites through their paces at the charity run to help fight dementia.

Matt said,

'The Bupa London 10,000 is a great run to take part in and I'm delighted that the nominated charity this year is Alzheimer's Society. Physical exercise can help to reduce the risk of dementia so this is a wonderful opportunity to improve your physical health and raise money for a good cause at the same time.'

Award-winning garden designer Chris, presenter of Flying Gardener, Wild About Your Garden and a regular guest on Radio 4's Gardener's Question Time, is a lifelong fitness enthusiast and dedicated runner.

Chris said,

'I passionately believe in the benefits of maintaining physical wellbeing. Taking part in a Bupa Great Run is a great way to maintain your motivation and I'm proud to be supporting such a worthwhile cause.   Alzheimer's Society carry out vital work helping people with dementia to live well today and funding research to find a cure tomorrow. They rely on  donations so every penny raised in the Bupa London 10,000 counts.'

Animal Hospital favourite Jamie Darling, who has cycled from the arctic to the bottom tip of South America during a global cycling expedition, welcomed the challenge of the 10K run.

Jamie said,

'I'm not sure I'll be keeping up with Matt, but I'm looking forward to the run and even more so because it's for such a good cause. There are 750,000 people in the UK with dementia and in less than 20 years that figure will almost top a million, so we need to fund care and research now.'

Dr Graham Stokes, Bupa's director of dementia care, explains why Alzheimer's Society was a natural choice to be the nominated charity,

'Alzheimer's Society and Bupa are working together across a range of projects tosupport people with dementia and their carers to find a cure for the future, whilstimproving their quality of life and care. Both organisations share a commitment to fighting dementia and a belief in the health benefits of exercise. Signing up to support Alzheimer's Society in a Bupa Great Run means you can get fit, helping reduce your risk of dementiawhilst raising money for a very worthwhile cause.'