Alzheimer’s Society comment on the government’s Dignity in Care Campaign
Published 12 January 2010
Legendary talk show host, Sir Michael Parkinson has highlighted the importance of dignity in care for older people in a personal account of his year as the government’s Dignity Ambassador.
The report's publication comes as the government launches plans for a Dignity Action Day and a £50,000 Bright Ideas Grant (BIG) for innovative projects that encourage dignity in care.
In his report, Sir Michael talks about his experiences of caring for his mother who had dementia. He also calls for an end to outdated stereotypes of older people that can be a barrier to quality care. Alzheimer's Society Ambassador Barbara Pointon, who made a moving documentary about caring for her husband Malcolm, was singled out as an 'unsung hero' for her campaigning work.
The Dignity Action Day will take place on Thursday 25 February, 2010.
Alzheimer's Society comment:'It is vitally important we get the message across that dignity in care for older people, including those with dementia, is a right and not a privilege. For too many people this is not currently the case. A third of carers surveyed by Alzheimer's Society said people with dementia were not treated with dignity while in hospital. The government's Dignity in Care Campaign is an excellent way of changing this and with Sir Michael Parkinson flying the flag we can hopefully begin to see an end to impersonal care.
'Sir Michael's moving account will resonate with the millions of people in the UK who do, or have, cared for a person with dementia. We must all now work together to ensure the gold standard of care already demonstrated by many care providers is reached across the country.
Director of External Affairs
Alzheimer's Society
