Swishing for charity - a unique shopping experience
Published 9 June 2009
Swishing is the hottest fashion trend where you swap clothing items for an instant update to your wardrobe. Don't miss your chance to attend a charity swishing event tonight in London from 5.30pm
The London Frock Exchange is a "swishing" event, primarily aimed at women, where each guest pays £10 entry to swap unwanted clothes with other guests. The idea is that each person brings three items of clothing to swap, but you can go along tonight withouth anything to swap.
Jo Swinhoe, Director of Fundraising and Marketing at Alzheimer's Society said,
It's a fantastic way to update your wardrobe and raise money for a great cause.
Head down to Borough Bar, 10 - 19 London Bridge, London from 5.30pm tonight and get swishing to help raise money for us.
Tickets cost £10 and doors open at 5.30pm for browsing, swishing begins at 7pm.
Tickets include a glass of bubbly on arrival and entry into a draw to win a range of prizes, including an LK Bennett handbag, a magnum of Moët et Chandon, and a £50 voucher for The Stress Exchange.
Fashion journalists Pat McNulty and Kat Webster from InStyle.co.uk, will be at the London Frock Exchange providing style tips and helping everyone put their new outfits together.
Organiser Gilly Hamill said,
'The London Frock Exchange is a great opportunity to have a fun night out with your female friends and colleagues. We anticipate 200 women taking part in the London Frock Exchange, creating an impressive selection of clothes and accessories for them to choose from.We are thrilled by how generous companies have been in donating prizes, and we are very pleased to be supporting Alzheimer's Society.'
Jo Swinhoe, Director of Fundraising and Marketing at Alzheimer's Society said,
'We are delighted that Gilly and her team are giving their time and energy to take on the London Frock Exchange for us. As a charity, we rely on the generosity of people like London Frock Exchange team to help us care for people today and find a cure for tomorrow.'One in three people over 65 will die with dementia. It is more than just memory loss; it robs people of their lives and has a devastating impact on families and loved ones.
Please back the London Frock Exchange and the fundraising efforts of the team so that we can continue leading the fight against dementia.'
It's a fantastic way to update your wardrobe and raise money for a great cause.
