Wallace and Gromit makers join fight against obesity
Published 2 January 2009
Alzheimer's Society welcomes the new advert by Aardman Animations at the centre of a £75m government marketing campaign to raise awareness of the link between obesity and life-shortening disease.
Neil Hunt, Chief Executive of Alzheimer's Society, comments,
'It is great news that the makers of Wallace and Gromit are joining the fight against Obesity. Obesity doubles risk of dementia and even modest increases in weight can increase risk of dementia by up to 30%.
If we do nothing now, one million people will develop dementia in the next 10 years. We hope this advert and the Change4Life campaign will help reduce the rising numbers of people living with this devestating condition in future. With the right investment, dementia can be defeated.'
