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Alzheimer's Society launch Worried about your memory campaign

Published 29 May 2008

Alzheimer’s Society has launched a new public information campaign to raise awareness of dementia, its symptoms and the importance of getting an early diagnosis.

Called Worried About Your Memory?, the campaign will prompt and help people to consider if their forgetfulness, or that of a friend or relative, is due to just poor memory or the beginning of a medical problem and encourage them to seek medical advice.

Neil Hunt, Chief Executive of Alzheimer's Society, says:

Dementia is one of the greatest health challenges confronting our society as we face an ageing population. Yet there is an acute lack of awareness and understanding of dementia amongst the public, including those who are affected by it, as well as those in health and community services.

By encouraging people who are worried about their memory problems to seek medical advice sooner than they might have done, we hope more people with dementia can get important practical, emotional and medical care early on, giving them a greater chance to live life as well and as fully as possible.

The Department of Health has provided £500,000 to fund the Worried About Your Memory? campaign under their National Dementia Strategy for England to make available advice and information leaflets, booklets and posters at every GP practice in England.