Bupa launch toolkit to help loved ones discuss dementia

Research commissioned by Bupa and carried out by ICM shows that nearly a third (32%) of people in Britain are apprehensive about talking to people with dementia.

Alzheimer's Society comment:

'People with dementia need to be supported to live well rather than worry that their friends and relatives will change the way they behave towards them. Increasing understanding of the condition is crucial if we are to cut down stigma and reduce people's anxiety about dementia.

One in three people over 65 will develop dementia, but a diagnosis does not mean that someone should be treated any differently. We are pleased to support Bupa on this campaign to help break down the barriers that stand in the way of people living a full life with the condition.'

George McNamara
Head of Policy and Public Affairs
Alzheimer's Society

Find out more about Bupa's Talking Toolkit