Bupa launch toolkit to help loved ones discuss dementia
Published 10 October 2012
Today (11 October 2012) Bupa launch a Talking Toolkit to help people communicate with friends and loved ones who are living with dementia.
Research commissioned by Bupa and carried out by ICM shows that nearly a third (32%) of people in Britain are apprehensive about talking to people with dementia.
Alzheimer's Society comment:
'People with dementia need to be supported to live well rather than worry that their friends and relatives will change the way they behave towards them. Increasing understanding of the condition is crucial if we are to cut down stigma and reduce people's anxiety about dementia.
One in three people over 65 will develop dementia, but a diagnosis does not mean that someone should be treated any differently. We are pleased to support Bupa on this campaign to help break down the barriers that stand in the way of people living a full life with the condition.'
Head of Policy and Public Affairs
News RSS feed
Visit Talking Point and take part in the discussions