Celebrities line-up to support Christmas fundraiser in aid of Alzheimer's Society

Best loved stars and former presenters of This Morning Phillip Schofield, Fern Britton, Phil Vickery, John Scott, celebrity hair stylist Nicky Clarke and Alzheimer's Society ambassador Fiona Phillips have all pledged their support to a coastal fashion company's campaign to raise money for people living with dementia.

Seasalt will be selling limited edition Christmas e-cards on their website, each designed with a celebrity in mind and personal celeb message with all proceeds being donated to Alzheimer's Society.

Philip Schofield was particularly moved to pledge his support from his experiences of meeting people living with the condition.

'Having met sufferers of Alzheimer's and their relatives during my time presenting ITV's This Morning show I have witnessed what a shocking disease it is. I am proud to support the wonderful work the Alzheimer's Society does and I sincerely hope that through their investment into research one day a cure will be found.'

Seasalt were inspired to help and raise awareness of the charity after visiting a Memory Cafe in Helston, Cornwall. Seasalt's PR Coordinator Kelly Trainor said:

'After seeing the hard work that Alzheimer's Society does and the difference they make to the people living with dementia in the community, we were moved to help in any way that we could. We're really excited that Phillip, Fern, Phil, John and Nicky are supporting the e-cards. Their support will raise the profile of the cards so that we can raise as much money as possible for Alzheimer's Society.'

E-cards are now on sale priced at just £1.50 each and with five different cards to pick from, there's one to suit everybody.