What is the 'Worried about your memory?' campaign?

The Worried about your memory? campaign aims to increase public understanding of the early signs of dementia, and encourage people with memory concerns to visit their GP.

Currently only 43% of people in the UK living with dementia have a diagnosis. There is a huge amount of stigma and misunderstanding about dementia and its symptoms, and people often delay seeking help when they are concerned about their memory problems.

What are we doing? 

• Worried about your memory? is part of our Early Diagnosis campaign.
• We have produced a range of materials which help people to recognise the early signs of dementia and encourage people to visit their GP with memory worries.
• Copies of the materials are available free of charge to members of the public, and for health and social care professionals to distribute to their patients.
• We regularly mail Worried about your memory? materials to over 9000 GP practices in England Wales and Northern Ireland
• Local Alzheimer's Society staff and volunteers use Worried about your memory? materials to raise awareness of dementia in their area

More information 

• Find out more about the Early Diagnosis campaign
• To order free copies of the leaflets, booklets and posters please email waym@alzheimers.org.uk
• If you are a health professional, you can find further dementia resources here. 
• Join our Campaigners' Network and help increase diagnosis rates in your area. Contact campaignersnetwork@alzheimers.org.uk to find out more.