How to organise a music event

Your fundraising = ticket sales minus hire fees, printing costs and any other costs involved.

You probably know the audience, so price your tickets according to how much you think they will be prepared to pay.

To really maximise the fundraising potential of your event, think about other ways that you could raise money during the performance.

• Hold a short reception, this could include a raffle or auction.
• If time and money allows, a programme can be produced for sale on the night. Get this sponsored and sell advertising space.
• Hold a collection during the interval or in the foyer at the end of your event. Order Alzheimer's Society Collection Tins or Buckets using the materials order form from your fundraising pack or by calling 0845 306 0898. The tins must be returned after use.
• Sell refreshments before and after the performance and during the interval. If possible obtain refreshments free or at a subsidised rate and put the profit you make into your fundraising total. If you want to sell alcohol you will need to get a licence from your local authority.